When you are in the business of private financing, real estate investing, or the luxury goods industry, chances are, you are constantly concerned these questions that I get from my audiences and former colleagues:
- How to find affluent and HNWI clients?
- How to persuade affluent clients to buy our services, to choose us over the others?
- How to maintain relationships with affluent and HNWI, and win repeat business?
- How to find more information about my clients, they are so discrete
After responding to tons of emails and calls over the years, I decided to create a program on “Selling To The Affluent and High Net Worth Individuals”.
This is an online education program for professionals who work with affluent and high net worth individual clients. We focus on your sales and client development capabilities.
In this course, you will learn the skills to:
- Find affluent and high net worth, individual clients
- Negotiate and close sales with affluent and high net worth individual clients?
- Retain and manage relations with affluent and high net worth individual clients
I was Global Director of Business Development of Harry Winston Diamonds, I help our global stores to find, sell, and build relations with affluent clients, especially new stores who urgently need clients who will buy $3mn diamonds, now! I was also involved in launching HSBC Premier in China.
No one can be an expert on everything. Honestly, I’m not an expert on property financing nor private tax. But I am the expert in understanding and selling to affluent clients.
I am in the process of creating the program now. Please sign up for early bird special and be notified as soon as it launches by end of 2020!
This course will take one week to complete, taking 30-60 mins a day. Every day I will cover a major subject.
- How alluent clients think, what they worried about, care about and what you can do to meet their needs?
- How is their convern different from mass market customers?
- How to build a pipeline of affluent clients, and the pros and cons of each strateties
- How to incentive your network to refer clients to you, and protecing yourself while you make a referal to someone else
- How to uncover client information while respecting their privacy?
- How to negotiate and close sales with affluent clients?
- How is that different from negotiating with the mass market audience?
- How to make affluent clients choose your service and product over the others?
Looking forward to helping you!