Proven strategies by brands (even suggested by Chinese clients) on how to easily sell to Chinese.
Why a great China market entry strategy matters so much? You Only Have One Chance to Enter China Market China is winning half of the luxury world. China has delivered more than 50% of global growth in luxury spending between 2012 and 2018. It’s a step that you cannot afford to ignore on the path to […]
Trade war has brought challenges to established luxury brands, yet Chinese luxury consumers point a new way for brands to enter China market at a low cost.
Young Chinese shoppers don’t need stores. This means you can enter the China market without opening stores in China, by capitalizing the digital era of China.
I was recently at Shanghai Pudong airport during a trip. As I walked through the airport, suddenly I hear an urgent wave of high heels striking on the floor approaching me. I turned my head and saw a western lady running with two giant bags on the hallway. Running in front of her, was a […]
Do any of the above sounds similar to the frustrations you have? My Chinese client suddenly disappeared after asking tons of questions, I wonder what happened? Chinese clients are more and more important to my business nowadays, they’ve got money! But I don’t know how to connect with them, they don’t seem interested to talk […]